Recently, Korean online game company ACTOZ announced that former 360 Games general manager Guo Haibin would replace Qian Donghai, president of Shanda Games, as the company’s new CEO. The news came at a critical moment, right as disputes over the Legend IP intensified, and quickly drew widespread attention from the gaming industry. For many observers tracking developments through Melbet App Download, the leadership change signaled a bold new chapter for ACTOZ.

According to an official email from ACTOZ’s board of directors, the company expressed strong appreciation for Guo Haibin’s extensive expertise in online gaming and gaming media. His background and experience are expected to help ACTOZ advance two core strategies: global development of mobile games and comprehensive IP expansion. The emphasis on IP development naturally recalls ACTOZ’s sharp conflict with Wemade over Legend’s operation rights in China. Compared with his predecessor Qian Donghai, Guo’s profile is viewed as “more Chinese,” hinting at a shift in ACTOZ’s policy toward deeper engagement in mainland China. Since Shanda Games gained absolute control of ACTOZ, the latter has largely acted as Shanda’s overseas operation hub, most notably managing the global release of titles like Million Arthur from Korea.

In June, ACTOZ unveiled an ambitious global strategy involving more than 30 new mobile titles, further reinforcing its role as Shanda Games’ overseas publishing center. For years, because Shanda already had a mature ecosystem of agency, self-development, publishing, and distribution within China, ACTOZ maintained a low-key presence on the mainland. But as global mobile development and IP expansion have become increasingly important, ACTOZ’s past policies in China face new challenges and demand change. With China officially surpassing the United States as the world’s largest gaming market, no global strategy can be complete without firmly establishing a position there. This reality is one of the driving factors behind ACTOZ’s leadership change and new direction.

To carry out its vision of global mobile development, ACTOZ must deeply engage with the Chinese market rather than rely solely on its parent company Shanda. This requires a leadership team with an in-depth and precise understanding of China’s gaming ecosystem. Former CEO Qian Donghai, who managed Shanda’s overseas business for nearly a decade while overseeing subsidiaries like ACTOZ and Eyedentity, was based mainly in Korea, Singapore, and Taipei. By contrast, new CEO Guo Haibin belongs to the first generation of China’s online gaming pioneers. With extensive experience in browser games, mobile titles, and gaming media, along with his tenure at Qihoo 360’s game division, Guo has first-hand insights into China’s players, media, and distribution channels. Comparing the two leaders—one international and one local—clearly shows ACTOZ’s stronger focus on building a foothold in mainland China.

This direction cannot be separated from the escalating Legend IP dispute. With Wemade acting independently despite being a joint rights holder, ACTOZ can no longer afford to stay in Shanda’s shadow and simply enjoy its share of profits. If ACTOZ wants to secure leadership in developing the Legend IP, it must assertively demonstrate its role as a co-owner and actively shape the IP’s future. For communities that follow the industry closely, including Melbet App Download audiences, this turning point reflects not only corporate maneuvering but also a battle for identity and control in one of Asia’s most iconic gaming franchises.

In the end, ACTOZ’s strong stance on both global mobile strategy and IP development signals a decisive transformation. With a new CEO at the helm and a sharper focus on China, the company is positioning itself to claim a larger role in the industry. For Melbet App Download followers, the unfolding story of ACTOZ and Legend is a reminder that in business, as in gaming, fortune favors the bold.